Sunday, May 01, 2005

Creative Guerilla Marketing for Small Businesses

Small businesses often have the opportunity and flexibility to be creative in guerrilla advertising. While most of the time this creativity is driven out of necessity for lack of advertising funds, it can also be very rewarding.

John Jantsch of wrote a post about a plumber in his hometown who created yardsigns during the last election and convinced customers to put them on their lawns. The signs read "Bob Hamilton for Plumber".

This is a creative and amusing tactic and probably generated enough buzz that a short article was written in the town newspaper.

Now imagine if your small business could do something like Bob only better? A small business website can open several marketing and publicity opportunities that translate into increased business.

Putting a sign in high traffic, highly visible areas could be a good way to advertise. It would, in fact, be a scaled down version of billboard advertising. To maximize this space, you need to make it easy for a driving passerby to quickly get the idea of what your service is.

You need to tell them:
  • Your name or Company name
  • What you do (plumbing, roofing, masonry, catering, mortgages, etc.)
  • Phone number
  • Website

Be sure to mention and advertise your website on these signs. Why?

Advertise Your Website!
Why be sure to advertise your website? What is easier to remember when you drive by a sign: a phone number or web address?

If your sign impressed the passerby, he or she will remember the website a lot easier than a series of numbers. By making it easy for your prospects to remember and reach you, you increase your chances of ROI on these lawnsign advertising.

This is the power of small businesses with websites - multiple forms of communications to prospects and existing customers!


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