Wednesday, October 25, 2006

Fail to Plan = Plan to Fail: Breakthrough Marketing & Advertising

Plan Your Marketing to Breakthrough Advertising Clutter

I normally hate cliches, proverbs, and basically, overused phrases. But in the case of this phrase, it is really does hold true: "Failing to plan is planning to fail!"

In marketing and advertising this is absolutely true!

I frequently teach clients that there is so much advertising and marketing clutter out there that in order to be effective, you have to PLAN!

I ask simple questions that lead to an outline of a campaign:
  1. What is the purpose or desired action from this campaign?
  2. Who is your target audience?
  3. What is your advertising or marketing medium?
These are deceptively simple, but once the answers are drilled down, a lot can be revealed!

Planning your marketing and advertising campaign ahead of time using those questions above is a lot of front-end work, but highly necessary. Planning let's you strategize your plan of attack - attack through your competition's clutter that is.

Planning is nothing more than preparing to attack through the clutter of your competition.

Breakthrough your competition's marketing and advertising clutter by clearly defining what you want your prospects to do. Then define who you are targeting and what medium you are advertising on. For example, an email campaign will be different from a print campaign. A magazine campaign will be different from a magazine campaign.

Answer these questions first and your answers will show you how to plan your attack and break through your competition's clutter!

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