Tuesday, April 25, 2006

Protect Your Domain Names, Linking, and SEO

My church is working with a firm to help propel the ministry more globally with media and all that jazz to spread the Gospel.

While I love it and pray that it goes well, as an interactive marketing and SEO consultant, one of the things they are doing has me inflamed. Well, I was inflamed but settled down by now - after all, it isn't my call.

But the thing this company wanted to do was to suddenly change the church website's domain. Now mind you, this domain has been around for about 10 years and has already been on TV and radio for at least 3 years. It's an old domain with a lot of good inbound links. Yahoo and MSN both register the site with 121-129 backlinks - pretty good - especially for a church. And links from TBN and other media sites certainly help.

The plan is to turn this perfectly good domain into something else. No redirect, nothing. So in other words, the domain would be hijacked for another project. The church will be pushed to another domain, loose all inbound links, start from scratch, and lose referral traffic as well.

To me, it's like that scene in Sideways with Paul Giamatti and Thomas Church: Paul is talking about the intricacies of the wine's flavor and Thomas just swigs the wine down and says, what's next? Neanderthalish!

Lesson for you? Protect your domain - especially if it's been around for awhile and has good backlinks! This is valuable for SEO!


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