Friday, May 12, 2006

Church CRM

In developing the website and marketing strategies of the ministries that Servaunt is involved in, we have come to the conclusion that CRM has a lot of usefulness in ministries. Little did we know that we are not the only ones who came to the same conclusion.

Creflo Dollar's World Changers was recently highlighted in the December 2005 issue of Baseline magazine for having a CRM system in place - along with a ton of other technology - that help manage the megachurch's 25,000 members.

A media, marketing, and promotions conference targeting churches and ministries has a workshop on Microsoft CRM.

While I have a personal problem with the way "church marketing" is presented, I find that a CRM system is very useful for ministries.

Since a ministry is really about personal relationships, a CRM system is perfect for a ministry to manage existing members, supporters, and prospective members.

A CRM allows a ministry to track the relationship with a prospect from start to finish. From the initial contact to the point the prospect joins the ministry to the management of the ongoing relationship, the CRM tracks the entire process.

What that does is allow the ministry to methodically and systematically track the relationship from start to finish. Areas in the relationship to work on can be pinpointed and adjustments, improvements, or intervention can be made.

With specific customization, a CRM can also be used in true relationship management for purposes of law firms, doctors, psychologists, counselors, and even schools.

The reason why a general CRM is better than specific systems out there for the above industries is because there free, open-source CRM available. One popular open-source CRM is SugarCRM.

An affordable CRM system will help businesses, churches, ministries, and other manage relationships better. And in today's changing environment, it appears relationships are more important than ever before.


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