Thursday, April 27, 2006

Business TV Shows and the Entrepreneur Channel

I watched the History Channel tonight and saw a show on the history of Coca-Cola and Pepsi-Cola. I mean it traced the history and the Cola Wars, it delved into the marketing, the advertising, the strategy, everything.

It occurred to me that programming like this can provide invaluable business education, but it doesn't seem to be prevalent enough.

There really should be a bundle of Business Cable Channels. One channel should be for new entrepreneurs oriented towards celebrating the stories of entrepreneurial success. Startups and entrepreneurs need encouraging stories to help them keep their dreams and visions alive. A history of established companies like Coca-Cola and Nike can be inspirational. Reality TV shows like The Apprentice can be both encouraging and educational - as espoused in a previous post.

Another channel should be geared towards the more established entrepreneur. The programming would include information on accounting, finance, management, organizational management, legal matters, and marketing. The shows would be more appropriate for entrepreneurs managing a business instead of starting one up.

And a final channel should be geared towards general business. Stories, news, and critical analysis of economics, financial markets, how to invest, building portfolio, analyzing news events, and politics.

As the cable channel package grows, maybe more specialized channels like the Marketing Channel, the Management Channel, and more can be added.

I would love to see more of this kind of educational and inspirational television available. Channels like The Discovery Channel, the History Channel, and TBN are wholesome, educational, inspirational, and spiritual. To me, that's a good thing for everyone.


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